Launching Koreaboo, on February 14, 2023, ELLE Korea shared several portraits of NewJeans' Minji and announced that she had officially been lined up as the brand ambassador of the French fashion house, Chanel, as well as being the cover model of the March issue of ELLE Korea magazine.
According to the NewJeans label, ADOR, Minji herself is a special Chanel brand ambassador because she was the first person to promote three product categories at once, namely beauty products, clothing, as well as watches and jewelry. To commemorate Minji's selection as Chanel's brand ambassador, the idol participated in her first solo photo shoot for ELLE Korea magazine.
In the photo shoot, of course, Minji wore all Chanel clothes, while the concept of the photo shoot was "Minji's Colorful Wonderland. "Minji herself is the fourth member of NewJeans who is believed to be the brand ambassador of a well-known global brand. Before Minji was inaugurated as Chanel's brand ambassador, Hyein was lined up as the brand ambassador of Louis Vuitton, Danielle as a representative for Burberry, and Hanni as the face of Gucci and Giorgio Armani Beauty.
Meanwhile, Minji is not the only brand ambassador coming from the K-Pop industry. Long before Minji, G-Dragon BIGBANG and Jennie BLACKPINK had been lined up to become Chanel brand ambassadors since 2017. Outside the K-Pop industry, there are several actors who are Chanel brand ambassadors in various categories.
Lee Sung Kyung is believed to be the ambassador for the beauty product category, Gong Yoo and Kim Go Eun are the ambassadors for the watch product category, while Park Seo Joon is the perfume product ambassador for the brand. The fans rejoiced after hearing the good news from Minji.
In response, many of them said that Minji suits Chanel really well with comments like, "Wow, she really suits Chanel," "Minji has a classic vibe, so she suits Chanel really well," "That's crazy! I always thought Minji fits Chanel." Congratulations to NewJeans' Minji who has officially become the brand ambassador of Chanel! Don't forget to write your opinion in the comments column, okay!
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