IVE is confirmed to be releasing the latest song "I WANT" in collaboration with the famous soda brand, Pepsi. Recently, Pepsi and Starship Entertainment as the agency that oversees IVE uploaded concept photos featuring the charisma of IVE members, An Yu-jin, Ga-eul, and Rei as the main characters of the '2023 Pepsi Campaign'.
In the series of photos, the IVE personnel successfully spread a warm and fresh summer atmosphere with their own characteristics. Starting from An Yu-jin posing showing off his perfect body shape in front of a refrigerator filled with Pepsi, Rei showing his sweet smile with a Pepsi can, and Ga-eul appearing as a cashier guard who actually captivates fans with her cute pose.
Reporting from Allkpop media, along with uploading the concept photo, IVE also confirmed the schedule for the release of the latest song "I WANT" which is planned to be present on July 13 at 6 PM through various music platforms . Apart from collaborating with Pepsi, the song "I WANT" was also specially made to kick off IVE's summer comeback this year.
Previously, for the last few years IVE has routinely collaborated with Pepsi. Starting with IVE personnel, An Yu-jin in the '2021 Pepsi Campaign', then continued by Jang Won-young and Lee Seo in 2022 who successfully promoted Pepsi products worldwide by highlighting the refreshing feel of the soda.
However, it's different from 2023, all IVE personnel consisting of six members will appear together to be the main stars of the '2023 Pepsi Campaign'. The news of IVE's collaboration with Pepsi for 2023 has actually been announced since 2022. Through its official YouTube account, Starship uploaded a 21-second video that introduced each member, ending with an IVE dance performance wrapped in a dazzling fireworks display.
The news of the release schedule for the song "I WANT" was of course enthusiastically welcomed by IVE fans, usually nicknamed DIVE. Starship Entertainment together with Pepsi have planned to start their collaborative promotional activities up to the release date of the song "I WANT".
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