"The Korean drama "Friendly Rivalry" was released on February 10, 2025. The drama starring Girl's Day 's Hyeri quickly rose to the top, ranking first in terms of viewers among U+Mobile TV and U+TV original dramas.

Not only did “Friendly Rivalry” achieve its highest total viewership, it also broke records across all key metrics, including new viewers, solidifying its status as a smash hit. "Friendly Rivalry" is set at Chahwa Girls' High School, an elite institution where intense academic competition reigns. 

It follows Woo Seul Gi ( Chung Su Bin ), a transfer student who sets out to uncover the mystery surrounding her father's death. Even before its official release, "Friendly Rivalry" has already garnered attention with its eye-catching posters, teaser trailers, and hot stills of Hyeri kissing a fellow woman in the bathtub.

“Friendly Rivalry” is trying to build anticipation by holding an exclusive pre-release press screening featuring episodes 1-4, as well as a fan event themed “Chahwa High School Admission Orientation.” The show managed to generate excitement, with positive responses making "Friendly Rivalry" a must-watch drama. 

The drama's unique premise, which boldly explores ambition and passion, combined with a suspenseful and gripping storyline, left a lasting impression on viewers. Viewers of "Friendly Rivalry" expressed enthusiastic reactions regarding the drama's plot, calling it "a new world of high school suspense" and "on a completely different level from the typical school drama."

Others praised, "Intense psychological combat and suspense," "Fresh direction and great immersion," and "A fast-paced story that keeps you on your toes." Many also praised the cast's strong acting and unexpected plot twists, further fueling excitement for "Friendly Rivalry."

After its record-breaking premiere, “Friendly Rivalry” continues to receive overwhelming praise as soon as episode 2 is released. Viewers praise its heart-pounding pace as well as the actors’ acting transformation. 

" A school thriller like I've never seen before[sic!] ," wrote one netizen. " It's exciting but scary at the same time - the suspense of this school drama is next level[sic!] ," added another. Meanwhile, "Friendly Rivalry" releases new episodes every Monday-Thursday at midnight on U+TV UPlay and U+Mobile TV. 

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