The leader of K-Pop boy group SEVENTEEN recently achieved a new achievement. On Tuesday, April 22, 2025, he was introduced as the new global ambassador for BOSS, a German lifestyle brand.
Check out the details and portraits of the idol below, come on! Through BOSS's upload on its official Instagram page, the brand introduced SEVENTEEN's S.Coups as their new division.
Through this collaboration, SEVENTEEN's S.Coups will showcase his signature BOSS look at major events and special occasions, and he will also play an active role in various campaigns in the future.
“It is an honor to join as a global ambassador for BOSS. To me, BOSS embodies style, elegance, and the spirit of self-determination. These values have been a significant driving force in my musical career.
"I am very excited about this collaboration because it will allow me to share my passion for fashion and connect more deeply with fans all over the world," said the man whose full name is Choi Seung Cheol as reported by Soompi .
Through the released portrait, SEVENTEEN's S.Coups exuding a strong aura and charisma in a blazer and matching pants. Congratulations on your new achievement, S.Coups!
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