Having the image of a man as pure as oxygen, Byeon Woo Seok was chosen as the global ambassador of a beauty brand. Quoting from Sport Seoul news, on Monday June 24, 2024, LG Household & Health Care's dermatological beauty brand, PHYSIOGEL, announced that it has chosen actor Byeon Woo Seok as its Global Ambassador.
Physiogel said that they chose Byeon Woo Seok as their global ambassador because they felt that his clear and sincere charm matched Physiogel's clean image and goal of promoting healthy and natural skin and beauty. Physiogel will conduct marketing activities with Byeon Woo Seok in various countries including Korea, the United States, China, and Thailand.
Physiogel's first campaign with Byeo Woo Seok, will start this summer and will be available as a limited edition product at Olive Young in July 2024 and buyers will get a photocard from Byeon Woo Seok. Then Byeon Woo Seok plans to communicate with Physiogel customers worldwide through various global campaigns.
LG Household & Health Care brand manager Physiogel said, "We look forward to the positive synergy between Physiogel, which provides optimal solutions tailored to the characteristics of sensitive skin with Byeon Woo Seok as the global ambassador who has diverse charms in various shades that naturally blend into various concepts."
Then he continued, "In the future, together with Byeon Woo Seok, we will provide a different customer experience while expressing the natural health and unique beauty that Physiogel aims for in various ways." But unfortunately, Indonesia is still not included in Physiogel's marketing activities with Byeon Woo Seok. Meanwhile, Byeon Woo Seok is currently busy with his Asian tour in several countries.
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