The effects of South Korean actor Kim Soo Hyun's scandal are still ongoing. Now his face has even been removed from one of the restaurants in Korea. On Monday June 2, 2025, the official website of the Shabu All Day restaurant has updated their advertisement model to famous actor Kim Woo Bin.
His face is front and center on the main promotional banner after previously showing Kim Soo Hyun's face. Kim Woo Bin was chosen to be the model for the restaurant's advertisement because of his successful image and as a reliable figure.
He also has many fans so he is considered suitable as a model for the restaurant's advertisement. Previously, the Shabu All Day restaurant had faced a crisis after Kim Soo Hyun was caught in a big scandal.
The reason is that the restaurant has displayed many of Kim Soo Hyun's faces including in the interior decoration and its marketing tools. When the controversy heated up, a customer reportedly covered the table that displayed Kim Soo Hyun's face.
The restaurant is old to distance itself from controversy and appoint Shin Min Ah's lover as a new model. Kim Woo Bin also has a clean career track and increasing popularity despite the emergence of many new artists.
Meanwhile, it is known that many brands have terminated their contracts with Kim Soo Hyun after his scandal was revealed. In fact, the Queen of Tears drama actor was once dubbed the King of Advertisements because he has appeared in more than 16 world-famous brands.
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