Pepsi has signed on K-pop group BLACKPINK as its new brand ambassador in Asia Pacific. The group’s four members Jisoo, Jennie, Rosé and Lisa will feature in Pepsi’s “Go All In For What You Love” campaign.
PepsiCo's senior marketing director, Asia Pacific, Salman Butt, said BLACKPINK perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand.
Under the partnership, Pepsi and BLACKPINK have co-produced an ad and a 360-degree marketing campaign will launch alongside to raise brand awareness through various media platforms.
“Pepsi x Blackpink will be launching limited edition Pepsi products in all participating 7-11 convenient store outlets in Malaysia and Singapore, where the four Blackpink personalities will be significantly featured on the collaboration products, with a distinct visual language expressing a daring and bold attitude,” said Jennifer Lee, PepsiCo’s beverage marketing lead.
BLACKPINK has been a hit with fans and brands alike in Asia, inking partnerships with companies such as KBank, Shopee, Kia, and Malaysian university INTI. One of its members, Lisa, was also named global ambassador of beauty brand MAC last year.
Post a Comment