KISS OF LIFE made a comeback with a new digital single titled " Sticky " on June 30, 2024. This song is also their new song in less than 3 months since "Midas Touch" which was released on April 3, 2024. Unlike the previous single, this time KISS OF LIFE brings a fresh feel and a more addictive song.
The typical summer atmosphere feels so fun and the sexy concept in the song "Sticky" seems very suitable for this 4-member girl group. Since the first time we listen to it, we can immediately remember the lyrics " how long before we fall in love ", which are repeated throughout the song.
This part is also like a magnet that has managed to attract fans' attention from the start. Then her dance that highlights the butt shaking also shows a flirty impression but not excessive. This movement also makes many other idols having fun when they have to dance with KISS OF LIFE members in the dance challenge.
Meanwhile, this music video is also different from most K-pop music videos in general because it was taken in one take. The audience also enjoyed the music video which only contained dance , smiles, and the members spending time together.
What's unique is that the details of this music video seem to be very well planned even though it looks simple. Without the help of green screen and other sophisticated effects, the hot summer atmosphere combined with the water play at the end of the music video feels very natural.
Also, don't forget the vocal power of each member. Julie, Belle, Haneul, and Natty look bright with their respective auras and vocals. This is certainly a plus point because no group has a nearly balanced division of vocal lines and screen time . Finally, all these good things lead listeners to start listening to KISS OF LIFE.
It is no wonder that this group finally got its first 2 trophies since its debut in 2023 due to the positive response from many fandoms. This girl group under S2 Entertainment deserves appreciation because they always present different concepts, even very contradictory ones. But still have interesting details, sharp aura, and distinctive vocals.
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