Blackpink's Jisoo has been chosen as the ambassador for the American fashion brand, Tommy Hilfiger. The fashion brand, which is part of PVH Corp., has partnered with Jisoo to appear in its fall 2024 advertising campaign.
In one of the campaigns, Tuesday, October 22, 2024, Blackpink's Jisoo posed on a double-decker bus that passed through various iconic locations in New York. Jisoo wore clothes that resembled a classic school uniform (preppie look) from Tommy Hilfiger's fall 2024 collection, including a wool coat, striped cardigan, and denim skirt.
Jisoo is seen as having confidence and poise, which makes her seem to have a unique style that is unique to her. "Jisoo shines by just being herself. Her confidence, poise, and strong presence in the vibrant K-Pop world make her stand out and undoubtedly show off her unique style," Tommy's statement read, as quoted from AllKpop.
"She is the ideal ambassador for our new collection of classic fashions, and I am thrilled to welcome her to the Tommy family.” Jisoo began her career with K-Pop group Blackpink before moving on to become a singer and actress.
She attended Hilfiger's spring 2025 fashion show during New York Fashion Week on the now-defunct Staten Island Ferry, and will star in the 2025 K-Drama, Newtopia. Jisoo is popular in the fashion industry, including brands such as Dyson, Alo Yoga, Self-Portrait, Dior Beauty, and Cartier.
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