Actor and former member of the South Korean boy group SF9, Rowoon, blew up the internet with a sensual photo shoot he starred in for Calvin Klein's new underwear campaign. 

On March 6, 2025, Calvin Klein launched a March 2025 collaborative campaign with Eyesmag featuring the South Korean singer, model, and actor, exuding sophistication and sensuality while posing in the brand's pieces.

The latest photo shoot spread rapidly across various social media platforms, as images of the two actors from the underwear photoshoot stunned fans. In particular, Rowoon's toned physique captivated fans as he showcased the brand's underwear, in keeping with the brand's image.

In one photo, he can be seen wearing a denim jacket that reveals her torso, while in another, he appears in a classic set of white underwear, conveying an image of confidence and elegance. This project adds to his growing influence in the entertainment industry, especially following his appearance at the  97th Academy Awards . 

Additionally, Rowoon has confirmed his starring role in “ The Murky Stream ,” Disney+’ s first Korean historical drama, which will premiere later this year. In February 2025, the actor had already been photographed wearing Calvin Klein pieces, both in photos and in a video shared by the brand. 

The South Korean actor also attended the Fall 2025 collection show in New York. Rowoon turned heads when he was invited to the 97th Academy Awards. The singer walked the red carpet and left everyone breathless.

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