On August 24, 2023, Subway announced four collaboration menus with Korean actor, Cha Eun Woo. These four menus will be available from August 25 to September 21, 2023. This new menu, a collaboration with Cha Eun Woo, is offered in a combo package, including a drink, namely jasmine tea.
The sandwich options are actually from the menu that is already available at the restaurant. Such as chicken teriyaki, tuna mayo, roast beef, and Italian BMT. The only difference with this combo package is that you have the chance to get a Cha Eun Woo photo card.
Silvia Muryadi, Head of Marketing Subway said that this collaboration will be launched in stages. "The excitement of this campaign does not stop here, where the first wave will include exclusive Photo Cards and favorite menus in Indonesia.
We will present other surprises for Subway and Cha Eun Woo fans in the next phase," said Silvia, as quoted from the news release that kumparan received, on Friday August 25, 2025. Not only in Indonesia, this collaboration with the “Eat Fresh, Feel Good” campaign concept will be held in 8 Asia Pacific countries.
Cha Eun Woo was chosen as Subway's new brand ambassador because the actor has charisma that is able to attract the attention of many of his loyal fans. The man who is also known as a singer also often appears energetic, enthusiastic, and has a positive image.
Therefore, Cha Eun Woo's character is considered suitable for their tagline "Eat Fresh, Feel Good", which is also the main key in Subway dishes that use vegetables and other fresh ingredients. So, have you tried Cha Eun Woo's sandwich combo menu yourself?
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