BTS's Jin has once again proven the power of his global influence after successfully bringing Laneige Mewy Cushion to the top of the overall sales rankings at Olive Young, a leading health and beauty store chain in Korea following the success of Laneige Cream Skin which was also promoted by BTS's Jin previously.
The owner of the real name Kim Seok Jin was appointed as the first male Brand Ambassador by global beauty brand Laneige, part of Amorepacific which recently launched the Mewy Laneige campaign. BTS's Jin's stunning visuals in the campaign received a positive response from the public, especially Kim Seok Jin's fans.
This marks BTS's Jin's popularity in the beauty market and his unmatched influence in the beauty industry. Not only in the Land of Ginseng, on Laneige's official website in America, Cream Skin has become the best-selling product for seven consecutive days.
While in Hong Kong, Singapore and the Philippines, the product is sold out. While in Indonesia, the stock is back after being sold out. Not only that, in Japan, Laneige Cream Skin ranked first in overall sales on Qoo10.
According to WWD Japan, Laneige's brand manager at Amorepacific Japan said that BTS Jin's participation in the campaign significantly boosted sales of Cream Skin Lotion by increasing sales by 100 percent and contributing to the expansion of brand awareness.
Laneige also reported record-breaking performance during its Black Friday and Cyber Monday sales in the US. With a 127 percent year-on-year increase in sales, the brand achieved its highest result to date. This growth helped Amorepacific's North American sales surpass those in Greater China for the first time.
With this achievement as a top superstar who is adored by fans both domestically and abroad, BTS's Jin strengthens his position of worldwide popularity and Jin's extraordinary global impact. He even earned the nicknames 'God of Beauty' and 'King of Selling Out'.
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