G-Dragon has been officially appointed as a promotional ambassador for the 2025 Asia-Pacific Economic Cooperation (APEC) Summit, as announced by his agency, Galaxy Corporation, an AI entertech company, Wednesday on July 23, 2025.
According to Galaxy Corporation, G-Dragon will leverage his immense cultural influence and the future value of entertech to effectively convey APEC's message worldwide. "We will fully support G-Dragon in delivering innovative messages and enhancing South Korea's image on the global stage," the agency said.
As a promotional ambassador, G-Dragon will begin his duties by attending the official appointment ceremony. He will also engage in various activities, including appearing in promotional content based on APEC messages and participating in related events.
One of the highlights is a promotional video produced by renowned production house, Dolphiners Film, which will convey the theme of “Connection and Innovation to Go to the World” in a creative and modern way.
The APEC 2025 Preparatory Committee explained the reason for selecting G-Dragon. "G-Dragon is a symbol of creativity and innovation. He is the ideal figure to convey the values of connection and sustainability that underlie APEC's vision, both domestically and internationally," the committee stated.
They are optimistic that G-Dragon's global influence will increase global attention to the 2025 APEC Summit. With the 100-day countdown to APEC approaching, G-Dragon's appointment as a promotional ambassador is expected to appeal to a cross-generational audience, leveraging his global fan base.
This collaboration between South Korea's cultural strength and cutting-edge entertech technology is expected to strengthen APEC's innovative image and affirm South Korea's position as a leader in cultural and technological content.
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