Netflix's popular animated film 'KPop Demon Hunters' will feature its main characters, the HUNTR/X trio Rumi, Mira, and Zoey, in the form of Barbie dolls. On October 21, 2025, Netflix announced a licensing partnership with two toy giants, Mattel and Hasbro, to produce a range of toy products based on the blockbuster animated film.
Mattel, best known for its Barbie dolls, will release an exclusive set of three dolls featuring Rumi, Mira, and Zoey as the first product from this collaboration. Fans can pre-order the collection through the Mattel Creations platform starting in November 2025, with shipping scheduled for next year.
In addition to dolls, various other products such as action figures, accessories, collectibles, games, and playsets will also be released. Meanwhile, Hasbro will debut the Monopoly Deal: KPop Demon Hunters board game. The product will be available for pre-order on platforms like Amazon, Target, and Walmart in the United States, with shipping beginning in 2026.
Netflix called this collaboration with Mattel and Hasbro an unprecedented step in the industry. "We're responding to overwhelming fan demand and setting a new milestone for this phenomenal global production," a Netflix representative said.
Post a Comment