Choi San is in the spotlight again after his song "BAD" went viral. Suddenly, the ATEEZ member was rumored to be in a romantic relationship with a woman. His agency, KQ Entertainment, immediately spoke out.
News of San's boyfriend first circulated on social media, starting when he attended the Dolce&Gabbana fashion show at Milan Fashion Week. The brand ambassador for the high-end fashion brand was seen walking with a woman.
The woman's identity was unknown when the video went viral on social media. Many suspected San had a girlfriend, but KQ Entertainment management immediately denied it.
"The woman in the video is a representative of a Milan-based brand, and they were (recorded) on their way to buy essential items," the management said in an official statement on Saturday (September 26, 2026).
"Although the video looks like they are walking together, there are local security guards and managers walking behind them," the agency continued. San also addressed the circulating rumors. He denied any connection to the person in the video.
San is the second ATEEZ member to suddenly find himself in the midst of dating rumors. After the group's popularity peaked in South Korea, Yunho's relationship also became a topic of discussion.
Last July, Yunho's romance with his non-celebrity girlfriend was highlighted by the media. However, his management immediately issued a statement stating that they had broken up.
"After checking directly with Yunho by phone, he said he never met or spoke to his ex by phone after breaking up," said KQ Entertainment on July 8, 2026. "It's true they broke up three months ago (as reported)," the agency continued.
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