ATEEZ's Choi San, who was recently embroiled in dating rumors after being spotted with a woman in Milan. This incident occurred while San was attending Milan Fashion Week as a global ambassador for a well-known brand.
On September 26, 2026, KQ Entertainment finally issued an explanation regarding a viral video showing San walking with a woman. In a statement to Korean media, the agency identified the woman as a representative of an unnamed brand.
Many fans speculated that the brand was Dolce & Gabbana, given San's attendance at the prestigious fashion event. KQ Entertainment confirmed that San and the woman were not there for fun, but rather for business purposes and were accompanied by other staff.
"The women in the video are representatives of a Milan-based brand. They were on their way to purchase necessary items. They were not alone; a local security guard and manager were also with them," KQ Entertainment said.
San also personally addressed the issue on his social media platforms. In his statement, he rebuked followers who followed and filmed him without permission, demonstrating that he values his privacy and personal space. ATEEZ fans, or ATINYs, have had varying reactions to this news.
Many expressed relief after hearing the agency's explanation, while others remain curious about the woman. This adds a new dynamic to San's life as an idol, which is inevitably under the scrutiny of the media and public.
Currently, ATEEZ is planning a comeback in 2026, so fans are divided between supporting the group's activities and following the members' personal stories. With so many rumors circulating, fans are encouraged to remain vigilant and support San and ATEEZ on their journey.
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