Korean actor Park Seo Joon is the newest celebrity ambassador of BYS Cosmetics Philippines.
The actor, known for his roles in the television series "What's Wrong with Secretary Kim" and the film "Midnight Runners," was introduced as the face of the brand on Thursday, confirming fan speculations.
On its Facebook page, BYS Cosmetics Philippines posted a photo of Park wearing a black turtleneck and doing the Korean finger heart sign. The cosmetics brand also shared a video of Park in what was made to look like a date with the person viewing it.
BYS was established in Melbourne, Australia, in 2004. The popular beauty brand has been in the country since 2012 and to celebrate its eighth anniversary, announced the endorsement of one of the most sought-after Korean celebrities.
Park's endorsement of the brand marks BYS' eighth anniversary in the country. BYS Cosmetics Philippines is the same company behind Lustrous, the makeup line of actress Nadine Lustre.
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