South Korean superstar Son Ye Jin was officially launched today as the new face of Smart Signature, the postpaid brand of mobile services provider Smart Communications, Inc.
The big announcement came two months after PLDT's wireless subsidiary launched its ‘Simple, Smart Ako’ campaign, which set off a strong clamor for Smart to bring Son Ye Jin under its fold and closer to her Filipino fans.
Son Ye-jin, who recently starred in the hit romantic series Crash Landing On You with Hyun Bin, was announced as the face of Smart Signature in a digital press conference with Philippine media on Monday, August 3.
In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “Simple. Smart Ako.”
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