Good news comes for lovers of the Korean drama Reborn Rich. After the huge success of its first season, the drama starring Song Joong Ki will officially continue to the second season. Artist Group, which consists of Artist Company and its subsidiary Artist Studio, confirmed that they are currently in the planning and development stage for the drama Reborn Rich Season 2.
Quoting from Soompi on Friday May 9, 2025 Artist Group gave the news and marked the first collaboration project between Artist Company, which was founded by famous actors Lee Jung Jae and Jung Woo Sung, with Artist Studio, the production house that now holds control over the series after acquiring RaemongRaein, the studio that produced the first season.
Artist Company, previously known as an artist management agency, is now starting to expand its business scope into drama content production. Through this project, they aim to become a major player in the world of Korean drama production, especially by reaching the global market.
The first season of Reborn Rich became one of the most successful Korean dramas in recent years. The drama presents a suspenseful story of betrayal, revenge, and reincarnation, set against the backdrop of the intrigue-filled business world of South Korean conglomerate families.
The main character in the first season is Yoon Hyun-woo (played by Song Joong Ki), a loyal secretary of the Sunyang Group family. Despite serving for more than 10 years, he was betrayed, framed for embezzlement, and eventually killed by the family he served wholeheartedly. But Hyun-woo's story doesn't end there.
After his death, he was reborn in the body of Jin Do-joon, the youngest grandson of the Sunyang family. He took this opportunity to plan revenge and overthrow the family members who had ruined his life. With his ingenuity and foresight, Jin Do-joon begins to devise a strategy to bring down Jin Yang-chul, the ambitious and ruthless CEO of Sunyang Group.
He also tries to uncover who is really behind his murder in his previous life. The drama also received praise for its strong storytelling, sharp character development, and brilliant acting from its cast—especially Song Joong Ki who performed brilliantly in two different versions of his character.
However, even though news of a second season has been confirmed, there is still one big question hanging in fans' minds: will Song Joong Ki reprise his role as the lead in Reborn Rich Season 2? Unfortunately, there is no confirmation yet whether Song Joong Ki will return.
Artist Group stated that they are preparing new stories and characters, and are open to the possibility of new cast members who fit the broader and more ambitious direction of the story. The second season of Reborn Rich will take the story from a national scale to a global stage.
The themes that will be carried are more than just chaebol family conflicts, but also include narratives about success, power, and love with an international reach. A representative from Artist Company said that since the early stages, this project was designed with a global audience in mind.
This shows their seriousness in making Reborn Rich 2 a Korean drama with high international competitiveness. With a broader narrative and new characters, the second season will likely feel different from the first, even though it remains in the same story universe.
Fans will certainly hope that the success of the first season can be repeated, or even surpass its previous achievements. The confirmation of Reborn Rich Season 2 brings a breath of fresh air for Korean drama fans, but also raises a big question mark regarding Song Joong Ki's return.
While the story will expand to a global level and feature new characters, the charm of the first season is certainly hard to escape from the actor's iconic role. Whether Song Joong Ki will return or not, one thing is for sure: Reborn Rich 2 is ready to present a bigger and more ambitious story. Let's just wait and see what surprises the second season will bring!

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