BTS has once again demonstrated its significant influence in the fashion and sales world after Jin was spotted wearing a headband featuring MapleStory's Pink Bean character during a concert in Chicago.
Jin's performance on August 29, 2026, at Soldier Field successfully captured the attention of fans and caused the headband to sell out the same day. The headband, sold at Lotte World Seoul and its online store, was restocked on August 30th and quickly shot to the top of the daily, weekly, and monthly sales charts.
However, it sold out again shortly afterward. This incident adds to the long list of items that have become bestsellers after being worn by Jin. For example, the Gucci jacket he wore in the Primavera campaign was also reportedly unavailable less than 24 hours after its launch.
At his first concert in Chicago, Jin wore a LLEGE T-shirt, which also became incredibly popular and quickly sold out after garnering a large fan base. This phenomenon demonstrates how Jin, as a member of BTS, has immense power in influencing fashion trends and the sales of the items he wears.
Furthermore, during the Chicago concert, social media activity related to Jin was also very high. His name topped the real-time trending list on platform X in South Korea on the first night of the concert, with phrases and hashtags like "JIN ECLIPSES CHICAGO," "JIN IN THE WINDY CITY," and "Kim Seokjin" trending in several countries.
BTS is scheduled to continue their ARIRANG world tour with concerts at SoFi Stadium, Los Angeles, on September 2, 3, 6, and 7, 2026. With their sales figures continuing to rise, fans are increasingly looking forward to their next performance.
Post a Comment