BTS' V again proved its existence as 'Sold Out King'. Unmitigated, this time BTS' V made a gold necklace worth $26,700 USD sold out. So far, the items worn by BTS' V have often sold out because of being invaded by fans. Not a few ARMYs want to have twin items like their idols. For example, the Jacquemus cardigan collection worn by BTS' V in the Dynamite video clip. 

Up to the hat collection from the Ukrainian brand, Ruslan Bagiskiy in the Butter concept photo. On Wednesday July 19, 2023, BTS' V officially joined as a global ambassador for the French jewelry brand, Cartier. The owner of the real name Kim Taehyung followed in the footsteps of BLACKPINK's Jisoo, who was first lined up to become a Cartier global ambassador. 

BTS V's face will decorate the Panthère de Cartier collection ad campaign. In the photo shared by Cartier, V BTS looks stunning in a red suit. His look was completed with a $26,700 Panthère de Cartier necklace. The Dynamite hitmaker also wears a matching Panthère de Cartier ring collection, which costs $13,600 USD.

After the news of BTS' V becoming Cartier's global ambassador spread, the brand's official website suddenly crashed. This was caused by the enthusiasm of BTS' V fans who tried to access the Cartier page and buy the same necklace as Kim Taehyung. In addition, Highsnobiety reported that many BTS' V fans came to the Cartier offline store to get the necklace with the panther pendant. 

The price of the Panthère de Cartier necklace, which reaches $26,700 USD, is not a barrier for ARMY who want to support the BTS' V and Cartier partnership. Until now, the gold necklace collection worn by BTS' V has sold out on the official Cartier French and English websites. This is not the first time BTS' V has caused a brand's official website to crash. 

After BTS' V was announced as CELINE's global ambassador in March, the official website also experienced downtime due to a sudden high spike in access. Brand Finance, a business firm in England reported that V BTS made CELINE experience a sales spike of 51% after getting him as a global ambassador. Fans are now looking forward to Cartier's achievements thanks to Kim Taehyung.

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