WayV's Xiaojun was officially announced as the newest brand ambassador for Chinese beauty brand Judydoll, as quoted from the X account @_XIAOJUNBAR on Thursday (September 25, 2025) evening local time. Shortly after its official announcement on Judydoll's Weibo account.
The beauty brand known for its cute packaging released its collaboration product with Xiaojun. The first collaboration between Xiaojun and Judydoll was marked by the launch of a gift box set consisting of Judydoll's viral iron mascara, foundation, lip pencil, and eyeshadow palette .
Not to mention, there was also Xiaojun merchandise, namely a photocard, Polaroid, 4 cut photos, and a letter written by Xiaojun. The news of Xiaojun becoming a Judydoll brand ambassador immediately became a hot topic of conversation on social media.
Many fans expressed their enthusiasm and pride for Xiaojun. Promotional materials released by Judydoll showcased Xiaojun with a fresh, charming, and elegant style, fitting Judydoll's sweet, calm, and youthful image.
According to fans, Judydoll's decision to appoint Xiaojun as its brand ambassador was the right one. As a member of NCT's subunit, WayV, Xiaojun has a solid global fanbase, especially in China , Korea, and Japan.
His natural charisma and humorous personality fit Judydoll's target market, which is the younger generation. Xiaojun's collaboration with Judydoll reflects the entertainment industry trend of using K-pop or Chinese idols as beauty brand ambassadors.
Their popularity and social media influence make them attractive to beauty brands looking to expand their market share. Xiaojun's debut as a brand ambassador for Judydoll proves that the man born on August 8, 1999, not only has charm on stage, but also in the world of modeling and endorsements.
With the full support of fans worldwide, the collaboration between the man whose full name is Xiao Dejun and Judydoll is believed to be successful and open new opportunities for Xiaojun's career in the future.
Meanwhile, Xiaojun and the other WayV members recently won the Popular Group of the Year award at the 2025 Weibo Music Awards. At the prestigious Chinese awards ceremony, WayV also performed their latest hit, "Big Bands."
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