NewJeans has become the main character for the art book 'Billboard Artist' released by Billboard Korea. On October 10, 2024, the first edition cover featuring Minji, Hanni, Danielle, Haerin, and Hyein was released. The NewJeans members lean against a tree amidst thick smoke, creating a beautiful, eye-catching atmosphere.
The cover was taken by photographer Elina Kechicheva, who is known for her painterly photos. 'Billboard Artist' interprets the inspiration that musicians convey to the public through various covers, images, interviews, essays and visual content. In the first issue, NewJeans was compared to 'Paninaro', which had a great influence on the popular culture and youth culture of Milan, Italy in the 1980s.
This edition also highlights the influence and inspiration that NewJeans has had on today's music market and society through a unique story that compares the values and symbolism of being a voice messenger connecting the past, present and future with 'birds'.
Woo Lee, creative director of Billboard Korea, said, "NewJeans makes us reminisce about the past, enjoy the present, and look forward to the future." He continued, "It is very meaningful to be with NewJeans, which embraces various generations, stimulates emotions from various eras, and is loved by many people, making it the most contemporary and promising for the future."
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