NCT and WayV member Ten officially left SM Entertainment earlier this year. He is now independent, establishing a creative company called ILLIMNT. Through this new management, Ten continues to work in the world of music, fashion, and even becoming a global brand ambassador for Thai brands.
Ten's current agency, ILLIMNT, has been managing all of his individual activities worldwide since July 2026. It began with the release of a single album titled OUTWEST last month, which contains two songs including the title track OUTWEST and b-side IRL.
Beyond music, ILLIMNT also manages Ten's celebrity activities, including being the global face of Simplus, a modern home appliance brand originally from Thailand. "We are delighted to welcome TEN as Simplus' Global Brand Ambassador.
Ten and Simplus share the same DNA: 'Born in Thailand, Made for Global,' born in Thailand and continuing to grow to reach a global audience," said Jack, CEO of Simplus, in an official statement received Monday (October 26, 2026), alluding to how Ten, through his music, has transcended national and linguistic boundaries.
"Through this collaboration, we want to inspire more young people to embrace a modern lifestyle where comfort, functionality, and personal style can go hand in hand," he continued.
Together with Ten, Simplus introduces a comprehensive range of new and superior products for everyday needs, from personal care products and kitchen essentials to other home accessories.
These products have a fun and expressive DNA, just like Ten's personality, which is well-known to fans of 10VELYS, WayZenNi, and NCTzen. The various activities will continue until 2027.
"Together with Ten, Simplus aims to position household products as part of the everyday life experience, not just functional devices. This spirit aligns with the brand's 'Live Young, Live Beautiful' philosophy, which prioritizes a life that feels more enjoyable, expressive, and accessible to more people," Jack concluded.
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