The Italian luxury brand Gucci officially introduced Park Bo Gum as their global ambassador. Reporting from Soompi on November 5, 2026, the actor will participate in various major events and various Gucci projects in the future.
Gucci also explained that Park Bo Gum's diverse acting career and his ability to take on new challenges are considered very much in line with the values adopted by the luxury brand. Meanwhile, Park Bo Gum also shared his impressions of the collaboration with Gucci.
"I'm thrilled to be able to write a new story on Gucci's century-long legacy. I look forward to the opportunity to delve into the style language that Demna will bring to Gucci, and embark on a journey to add a new aesthetic dimension to it," said the actor.
For your information, Demna is a fashion designer from Georgia who has served as Gucci's creative director since July 2025. Before joining Gucci, he had been pursuing a career as creative director at Balenciaga for 10 years.
Along with this announcement, Gucci also released a series of captivating and stylish portraits of Park Bo Young. The actor is seen wearing a variety of outfits, including a leather jacket, wide-leg trousers, a matte trench coat, a striped shirt, and a blazer.
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