SEVENTEEN's Mingyu was lined up as the Global Model for Innisfree skincare brand. This information was shared by Innisfree through its social media on, February 27, 2023. Innisfree shared two exclusive photos as well as a video featuring Mingyu as its newest Global Model. The video clip for Innisfree's latest campaign features Mingyu surrounded by plants from a lush rainforest.
This exclusive content certainly increases public curiosity about the latest breakthrough from this skincare brand from South Korea. Previously fans had guessed that Mingyu was chosen as Innisfree's newest Global Model. Fans guessed his idol's presence through a video clue that was shared on February 26, 2023.
Quoted from South Korean media Pharm News, Mingyu joined the 'THE NEW ISLE' campaign. The campaign video is rumored to be released on 28 February. Mingyu is considered capable of representing the new values and image that Innisfree is pursuing. As you know, the Innisfree brand has just updated their logo to display a new look.
An official from Innisfree said, “ We expect a synergistic effect in realizing the values pursued by the brand by bringing together the confident yet active energy of SEVENTEEN's Mingyu, the global artist who leads K-pop, ”. Continuing, “ We plan to show a new side of Innisfree through various activities with Mingyu Seventeen in the future . ” Mingyu is a positive, active, and confident person who fits Innisfree's charm.
The selection of Mingyu as Innisfree's new Global Model is expected to be able to provide the value and high-efficiency products that Innisfree is pursuing to domestic and foreign customers. Apart from being known as a member of SEVENTEEN, the owner of the Kim surname is also often a model for well-known brands.
Kim Mingyu's face also graced the covers of famous magazines such as ELLE and Dazed several times. Meanwhile, Mingyu joined IVE as a Global Model with Jang Won Young . Jang Won Young was selected as a Global Model first on July 27, 2021. Jang Won Young has joined Innisfree for their 'PLAYGREEN' campaign. He was selected as the representative for Young Leader because of his confident attitude and healthy energy.
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