BTS's Jin proves his existence as Gucci's newest global ambassador. A number of jewelry collections worn by JBTS's Jin are now sold out, hunted by ARMY (the name for fans of the K-pop group BTS). On Thursday August 8, 2024, Gucci welcomed BTS's Jin as its newest global ambassador.
In the shared photo, BTS's Jin wears the unreleased Gucci Spring/Summer 2025 menswear collection. A day after joining the Gucci family, Harper's Bazaar Korea shared a photoshoot of BTS's Jin wearing his luxury jewelry collection on Instagram.
The owner of the full name Kim Seokjin will grace the cover of Harper's Bazaar Korea's September edition with the luxury of Gucci's fashion and jewelry collection. The magazine immediately ranked first in the best-selling books on the Japanese Rakuten site for the pre-order system, proving BTS Jin's popularity.
Not only that, after being announced as Gucci's global ambassador, its official website in Japan was hampered by increased traffic. This is because of BTS's Jin popularity which is no longer in doubt. Now, many fans are hunting for the jewelry worn by BTS's Jin for his photoshoot with Gucci and Harper's Bazaar Korea.
The jewelry collections that have sold out in Japan include the Gucci Marina Chain Necklace for ¥236,500, the G Motif Single Earring for ¥44,000, and the Trademark Chain Necklace collection for ¥77,000.
The gray Gucci hoodie worn by BTS's Jin in the photoshoot was also hunted by ARMY. The item is worth a fantastic ¥269,500. Meanwhile, the Gucci Marina Chain Necklace collection is ARMY's favorite item, and has also sold out in the United States.
Previously when BTS's Jin was announced as the first global ambassador of the French jewelry brand, FRED's official website was also hampered by increased traffic. The bracelet collection he wore, the Force 10 Winch Bracelet for ₩37,540,000, was sold out. Likewise, the Diamonds Pain de Sucre Ring collection for €17,940.
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