ENHYPEN will make a comeback with their latest work titled Desire: Unleash. Of course, the news of this comeback was welcomed by fans who couldn't wait for Sunghoon and his friends.
However, comeback news usually gets a good response from fans, ENHYPEN instead received a negative response. Amidst this happy news, ENHYPEN instead received a boycott from some of their fans, causing their social media accounts to lose thousands of followers.
Early last month, ENHYPEN announced that they had collaborated with the Israeli-connected Cadbury chocolate brand. The collaboration gave fans the opportunity to vacation in Seoul and meet ENHYPEN. However, fans were disappointed with the collaboration.
Cadbury is known to be not on the BDS boycott list in support of Palestine. This made fans enliven the ENHYPEN boycott action by uploading the hashtags #SHOUTOUT4HUMANITY and #CADBURY_BOYCOTT. However, not all fans are boycotting.
Some fans are aware that the decision to collaborate with ENHYPEN is entirely determined by their agency. However, the actions of these fans are very influential, especially since the group will be making a comeback soon.
Due to this boycott, ENHYPEN's Instagram account experienced a decrease in followers by 21 thousand and TikTok around 100 thousand followers. Until now there has been no response from the agency regarding this incident.
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