K-pop legend BoA has officially ended her exclusive contract with SM Entertainment after a 25-year partnership that helped shape the industry. SM Entertainment announced the decision in a heartfelt statement on January 12, 2026.
“We have agreed to conclude our 25-year journey together as of December 31, 2025, after extensive and in-depth discussions with BoA,” the agency confirmed. SM Entertainment praised BoA’s legendary career, who played a pivotal role in pioneering the Hallyu wave across Asia.
“She has received immense love from global music fans and has become a role model for countless junior artists leading the K-pop phenomenon,” the statement read. The agency reflected on her impact, noting, “We cherish every moment from BoA’s groundbreaking debut to her current success as a leading artist and producer.
It has been a true honor for us to be part of her brilliant journey.” SM concluded with a heartfelt tribute, saying, “She has been the pride, pride, and symbol of SM for 25 years.” The company added that it would continue to support BoA in her future endeavors.
Post a Comment