WayV and NCT boy group member Ten recently launched his own label after officially parting ways with SM Entertainment . On Friday (May 15, 2026), the Thai idol announced the launch of his new label, ' illimnt ', through posts on several of his official social media accounts.
In a post, Ten introduced his new label by uploading a behind-the-scenes video. It included details about the name and meaning of 'illimnt,' the goals and vision behind the label's name, and the logo design process, which Ten personally worked on.
'illimnt' itself can be interpreted as a constant change or evolution in expressing oneself. Derived from the word 'illi', which means 'limited edition,' it encompasses a wide range of themes, from trends, youth, a straightforward approach, and high demands.
It also embraces the word 'freedom,' both in the creative realm, beyond expectations, unpredictable, and unique. Meanwhile, the word 'mnt' represents the word 'ment', which means something related to movement. In this case, to keep moving forward. It also relates to how people express their emotions.
More broadly, 'ment' also represents a number of elements such as engagement, achievement, development, entertainment, excitement, improvement, commitment, encouragement, amusement, and adjustment.
'illimnt' is specifically pronounced like 'Element', meaning we are everything around you in this moment. With a motto like being yourself and being completely honest, without filters, and delivering a strong message.
"We're not perfect, but we strive to gather all the elements we can as fuel to keep moving forward toward a version closer to perfection," says 'illimnt' as one of its main mottos. 'illimnt' is also committed to sharing what's close to you, such as the energy felt between artists and fans when they interact.
More personally, 'illimnt' is creativity or the fruits of hard work through the eyes of NCT's Ten. How he views the world as an artist and an individual. Following the release of some behind-the-scenes content, 'illimnt' also shared a number of images that represent the label's creativity and mood.
For example, they uploaded images of sweet cookies accompanied by the label's colorful logo design. Fans are eagerly awaiting Ten's upcoming solo projects, driven by his creative direction under his self-launched label.
In addition to launching his new label, Ten also previously founded an agency called 'Tenth Sound,' which focuses on music production and concert production. 'Tenth Sound' is also directly responsible for Ten's 10th anniversary concert in the K-Pop industry, titled 'TenCore0110,' which will be held in Bangkok, Thailand, from July 17th to 19th, 2026.
The concert, which will be held over three consecutive days at Bitec Live, will not only feature Ten's solo performance but will also feature a number of guest stars from a number of top Thai artists, including The Toys, Nont Tanont, Jayler, Pixxie, Urbo TJ, and Nunew.
Meanwhile, Ten officially parted ways with the SM Entertainment agency on April 8, 2026. After completing a 10-year collaboration with the agency, since his debut in 2016 with the NCT U unit. Despite leaving SM Entertainment, Ten remains active as a member of WayV and NCT and will continue to participate in group activities under SM Entertainment.
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