Sony has launched the BRAVIA XR-A80K as its latest smart TV in India. It is offered in 55-inch, 65-inch, and 77-inch display sizes. The latter two models are now available for purchase in India. However, the 55-inch model's availability details are yet to be revealed. The television features 4K upscaling, Cognitive Processor XR chip, and XR OLED Motion technology for an enhanced viewing experience.
Sony is well-known for making high-end smart TVs. The company is now expanding its footprint in India in the premium segment. The newly unveiled BRAVIA XR-A80K is one of the most technologically advanced smart TVs by Sony and it should attract customers in the country. The company's latest television intends to compete with premium offerings from Samsung, Vu, and LG.
The Sony BRAVIA XR-A80K smart TV comes in 55-inch, 65-inch, and 77-inch OLED displays with a 4K (2160x3840 pixels) resolution, a 120Hz refresh rate, HDR0, HLG, and Dolby Vision formats. It features ultra-thin design bezels and 50W speakers with Dolby Audio, Dolby Atmos, and Acoustic Surface Audio+ technology.
For I/O, Sony BRAVIA XR-A80K smart TV has an Ethernet port, an RF input, four HDMI slots, two USB ports, and a 3.5mm headphone jack. Wireless connectivity options on the device include Wi-Fi 6 and Bluetooth 4.2. The device supports Live Color Technology for color enhancement and Dynamic Contrast Enhancer for contrast improvement.
Sony BRAVIA XR-A80K smart TV is backed by a proprietary Cognitive Processor XR chip. The television has built-in Chromecast and comes with 16GB of storage. With BRAVIA core and Creator Calibrated mode, users can customize their viewing experience. It runs on Google TV and provides support for hands-free Google Assistant along with Apple AirPlay and Home Kit.
As for pricing and availability, the Sony BRAVIA XR-A80K smart TV can be purchased via the company's official website and partner channels at Rs. 2,65,990 and Rs. 5,50,990 for its 65-inch and 77-inch models, respectively. The brand is yet to announce the pricing and availability details of the 55-inch model.
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