Recently, the 10 most influential celebrities at Paris Fashion Week 2022 based on EMV (Earned Media Value) were announced. This list immediately caught the attention of K-pop fans because 4 of the top 10 positions were K-pop stars.
BLACKPINK 's Lisa took first place with a total EMV of $29M. BTS's V came in second with $12M EMV while EXO's Sehun came in third with $3M EMV. Meanwhile, Celine also became the top brand in EMV menswear Milan and Paris Fashion week with a profit of more than $43 million, up 955% compared to last year.
BLACKPINK's Lisa contributed 67.4% of the earned EMV value, and another $29 million was earned from 407 influencers. This figure makes BLACKPINK's Lisa the TOP 1 Influencer at Paris & Milan Fashion Week with an EMV of over $29 million.
As additional information, BLACKPINK's Lisa has been the inspiration for Hedi Slimane, artistic and creative director for Celine since January 2019. Then in September 2020, Lisa was announced as Celine's global ambassador. She was featured in Celine's Essentials campaign in June 2020, all of which was by creative director Hedi Slimane.
In addition, he has also done many photo shoots for the promotion of Celine clothing and accessories. In a statement, the brand said, "We are excited to announce the continuation of Celine's collaboration with Lisa, who will represent her as a Global Ambassador." The company was founded by Celine Vipiana since 1996.
Because Celine has been trusted by consumers for a long time, they certainly will not be arbitrary in choosing Global Ambassadors, and Lisa seems to be the best choice. She is very talented, has a huge fan base around the world, and she also has a great sense of fashion. Congratulations to Lisa on her achievement at Paris Fashion Week 2022!
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