NCT's Taeyong officially becomes the new face of LOEWE. On June 20, 2023, LOEWE announced that Taeyong has been chosen as the new global ambassador for the Spanish luxury fashion house. For his first official event as the newest luxury brand ambassador.

Taeyong will attend LOEWE's Spring/Summer 2024 Men's Runway Show scheduled to be held during Paris Fashion Week SS24 on June 24, 2023. LOEWE Creative Director Jonathan Anderson shared about Taeyong, "We are thrilled to welcome Taeyong into the LOEWE family. 

Taeyong has long forged a special bond with LOEWE and has always blended LOEWE's various works perfectly into his unique style. We look forward to working with him as he is a standout artist in areas such as song making, performance, and visual creation." Taeyong commented, "I am honored and grateful to be a global ambassador for LOEWE. 

As a longtime fan of LOEWE, I've always been inspired by the brand's unique feel, philosophy, and design. I look forward to my journey with LOEWE in the future." Known for his unique personal style and love of fashion, Taeyong has long been a proponent of LOEWE's innovative design and craftsmanship. In his daily life, 

Taeyong often combines runway collections from LOEWE with other items that are more casual from his wardrobe, presenting a contemporary fashion-forward look. Taeyong debuted in 2016 as a member of K-Pop boy group NCT. Taeyong has many skills, such as dance vocals, and anime-like visuals.

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