SM Entertainment's rookie boy group, RIIZE, has just been chosen as the newest model for the South Korean skincare brand, UIQ. Quoting from Allkpop on Saturday August 26, 2023, RIIZE will start their campaign as the new face of the UIQ brand in Japan and Korea in September 2023.
Specifically they will carry out promotional activities for the 'Biome Barrier Cream Mist' product campaign. Photos of the latest photo shoot with RIIZE and the UIQ skincare brand have also been shared on a number of UIQ social media accounts.
The 7 RIIZE members displayed their calm and pure charms for the UIQ brand. Meanwhile, UIQ is the K-beauty brand representative for Microbiome Skincare. In response to this, netizens said that RIIZE received preferential treatment as a group debuting under a large agency.
Even though they haven't officially debuted, they have even become models for a brand. "Already being a brand model before debut, of course that's the advantage of debuting under a big agency," commented one netizen. "Just because they debuted under SM Entertainment, they immediately got endorsements from big brands," said another netizen.
"There are several members who are already known, it's not surprising if they immediately get a collaboration with a brand," said another netizen. "It's a different story if they debut under a small agency," wrote another netizen. What do you think?
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