Korean netizens are divided because of differences of opinion regarding singer Ariana Grande who will join one of the special Korean idol communities, Weverse. Launching Koreaboo on Friday June 14, 2024, it was announced on June 13 2024, that Ariana Grande would join Weverse. He will team up with Scooter Braun once again.
Scooter Braun is currently the CEO of HYBE's America branch. Braun personally announced via Instagram that Ariana Grande will continue her business partnership with HYBE. Therefore, he takes more creative opportunities through Weverse and REM Beauty.
Weverse itself is known as a HYBE fan community. Each artist has their own community on Weverse, which allows artists and fans to interact directly. This includes live broadcasts, upload sharing, fan mail, and more. Artists can also sell their albums and merchandise through the Weverse Store.
The partnership will also provide marketing opportunities for REM Beauty, the beauty brand created by Grande. The joining of a pop singer with global popularity like Ariana Grande with a local platform certainly surprised Korean netizens. They hope that the Ariana Grande fan community page can have a positive influence on Weverse.
On the other hand, some Korean netizens actually doubt Ariana Grande's joining Weverse. They commented like the comments below: "Then, does this mean her album will be under another company and she will only work with HYBE for her beauty brand and Weverse?
This is very confusing. Different from the Korean company system." "In the last conference call, they mentioned that the management and the album were signed to different labels." "I wonder how they profit from it. It seems like it's because of the partnership."
"It's exciting to see her join Weverse." "Why do they like a kid who gets involved in extramarital affairs, licks donuts at the store, and hates America? LAUGH OUT. And he even has that attitude towards concerts in Korea."
And there are many more various comments regarding Ariana Grande joining the Weverse community. Grande will work with HYBE only for Weverse and to promote REM Beauty. His musical activities will be handled by his current management. What do you think?
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