Bella Hadid responds to the issue of the Adidas advertisement she starred in being removed after receiving a lot of criticism from supporters of Israel. Through her latest post on Instagram Story on Tuesday July 30, 2024, the Palestinian model admitted that she did not know that the Adidas shoe advertisement she was modeling for was related to the tragic events of the 1972 Munich Olympics.
At the prestigious sporting event, members of the Black September organization kidnapped and killed 11 athletes from Israel. Bella Hadid, who now knows about the incident, is disappointed by the lack of sensitivity from all parties, including herself.
She even admitted that she would not have participated if she had known about the problem. "I will never be involved with any work of art or any work that relates to a terrible tragedy in any way," Bella Hadid wrote. "Before the campaign was posted, I was not aware of the historical connection to the terrible events of 1972.
My team should have known, Adidas should have known, and I should have done a lot of research so that I would know, understand and speak up," she continued. The famous brand Adidas previously re-released the SL72 shoe worn by athletes in the 1972 Olympics in an attempt to revive the classic sneaker.
Bella Hadid was then appointed to model the retro shoe. However, the advertisement received protests and strong criticism from Israeli supporters which forced Adidas to withdraw the advertisement and campaign.
Israel's official account on X (or Twitter) even took aim at Adidas for using Bella Hadid, who they called a spreader of antisemitism, in the ad. "While everyone's intention is to create something positive and bring people together through art, I do not believe in hate in any form, including antisemitism. It will never go down, and I fully support that statement," Bella Hadid said.
The model admitted to being hurt because the Adidas campaign was linked to the liberation of the Palestinian people who are still being invaded by Israel. The owner of the real name Isabella Khair Hadid emphasized that there was no connection between the two parties in the campaign.
"Linking the liberation of the Palestinian people to such a horrific attack is something that hurts my heart. Palestine has nothing to do with terrorism and this campaign inadvertently focuses on an event that does not even represent who we are," she continued.
Meanwhile, Adidas has already responded and apologized for the commotion. They admitted that the campaign was made with a lack of awareness and knowledge. "We apologize to our partners Bella Hadid, A$AP Nast, Jules Kounde and others for the negative impact this has caused them and are reviewing the campaign," Adidas said.
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