JIN, a member of global boy band BTS, has officially become the global brand ambassador for French luxury jewelry and watch brand Fred Jewelry. On July 8, 2024, Fred Jewelry announced Jin as their first global ambassador via official Instagram.
“Maison Fred is proud to announce its newest global brand ambassador: Jin from the 21st century pop icon, BTS,” wrote Fred Jewelry. They added, with a caring and dedicated attitude, an eternal smile, and a great sense of humor, BTS's Jin perfectly represents the spirit of Maison Fred.
Her collaboration with The Sunshine Jeweler promises to shine with a unique sparkle. Valérie Samuel, vice president and artistic director of Fred Jewelry, expressed her excitement about the partnership.
"His bright energy, artistic qualities, values and high standards that always drive him to excel, are perfectly aligned with the values of our house and our founder, Fred Samuel, who shared an unwavering optimism and joie de vivre," he said. Jin also expressed his happiness through his personal Instagram.
In English, Jin wrote, “I am so grateful to be part of the Fred family as a global brand ambassador.” He also added in Korean, “I am truly happy and honored to be the global brand ambassador for Maison Fred, a French high jewelry brand.
Please look forward to the new and diverse activities that I will showcase with Fred in the future.” This collaboration is expected to provide a new sparkle in the world of luxury jewelry, with Jin's special touch of passion and cheerfulness.
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