The Korean Business Research Institute revealed this month's South Korean actor brand reputation rankings, where Byeon Woo Seok took first place, beating a number of other popular names.
The rankings were determined through data analysis of media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, films, or OTT content released between May and June 2024
Byeon Woo Seok rose to the top of this month's brand reputation list for all actors with a brand reputation index of 14,441,257 for June, dethroning Ma Dong Seok who led in May 2024.
The handsome actor also shot to the top of the reputation list for all Korean stars this month with a brand reputation index of 9,301,304, marking a 60.24 percent increase in his score since May 2024.
Specifically for the drama actor category, Byeon Woo Seok topped the list with a brand reputation index of 12,399,453, placing him far ahead of the others.
High-ranking phrases in Byeon Woo Seok’s keyword analysis included “Lovely Runner,” “Sudden Shower,” and “fan meeting,” while his highest-ranking related terms included “handsome,” “sweet,” and “touched.” The star of the hit drama Lovely Runner also received a positive reaction score of 92.08 percent..
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