NCT's Jaehyun was officially appointed as Prada's brand ambassador on Saturday June 19, 2022. This was marked by his appearance while attending the SS23 Prada Uomo Fashion Show in Milan, Italy. Now NCT's Jaehyun has become the first Korean artist to appear in Prada's global campaign.
The NCT member has pinned his title as Prada Boy. Previously, Prada representatives revealed the reason for choosing NCT's Jaehyun as a brand ambassador. The visuals of the NCT 127 group are considered to have an expensive aura and luxurious visuals.
"Through several collaborations with Jaehyun, we were able to fully feel his influence. As he is an artist with luxurious visuals to an extraordinary sense of dress, (NCT's Jaehyun) was chosen as an ambassador for our brand," said a Prada representative as reported by Soompi.
NCT's Jaehyun face adorns Prada's global campaign Spring Summer 2023 as seen on its official website. Jaehyun NCT's photo was also shared by NCT's official Twitter account @NCTsmtown on Tuesday January 10, 2023.
In the photoshoot, NCT's Jaehyun looks edgy and luxurious in an all-black leather outfit. He wears a Leather Coat from Prada's Spring 2023 Menswear collection paired with a Black Leather Top worth £2,900. Fans were also amazed by Jaehyun NCT's appearance wearing Prada's Black Calfskin Shorts worth £2,500.
NCT's Jaehyun is the global campaign model for Prada Spring/Summer 2023 alongside a number of world-famous actors and actresses such as Vincent Cassel (Beauty and the Beast), Louis Partridge (Enola Holmes), Hunter Schafer (Euphoria), and Letitia Wright (Black Panther).
In SM Entertainment's official statement today, Wednesday January 11, 2023, the agency's representative said that NCT's Jaehyun is the only Korean artist to appear in the Italian brand's global campaign. A video featuring NCT's Jaehyun with the Prada Spring/Summer 2023 campaign model will also be released soon.
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