Cosmetic brand L’Occitane Korea announced that it has issued an employee who leaked exposure photos of Ambassador SEVENTEEN’s Mingyu. On September 3, 2024, L’Occitane Korea posted unofficial photos related to the L’Occitane Asia Ambassador campaign on its official SNS account without permission, and we acknowledge all responsibilities and apologize" he said.
"We take this matter very seriously and sincerely apologize to the artists and fans who were hurt by this incident."," he bowed his head. "We immediately and completely excluded the employee from all duties, and personnel actions (waiting orders) were implemented," he said.
"To prevent this from happening again, we will introduce regular training programs on the importance of copyright, portrait, publicity and privacy rights of brand ambassador artists for all employees so that all employees can understand and comply with them thoroughly, and we will proceed with the whole process with a heavy responsibility."," he added.
Finally, he apologized again, "'Once again, I deeply feel responsible for this matter and sincerely apologize to the artists and fans concerned.' Earlier, an employee of L’Occitane Korea posted several photos of Mingyu on his SNS that seemed to have been taken at the scene of the commercial.
Then "Mingyu, who occupied a large portion of the photo album. I couldn't erase it because I was nervous, but should I organize it now?" In particular, the photo included a number of exposed photos, including Mingyu taking off his top, sparking controversy.
The following is the full text of L’Occitane Korea's official entrance. Hello, we are L’Occitane Korea. We have no excuse for the recent unofficial photos posted on our employee SNS account without permission regarding the L’Occitane Asia Ambassador campaign, and we acknowledge all responsibilities and apologize.
We take this matter very seriously and sincerely apologize to the artists and fans who were hurt by this incident. We immediately and completely excluded the employee from all duties, and personnel measures (waiting orders) were implemented.
To prevent this from happening again, we will introduce regular training programs on the importance of brand ambassador artists' copyrights, portrait rights, publicity rights and privacy rights to ensure that all employees understand and comply with them thoroughly and with heavy responsibility. Once again, I deeply feel responsible for this matter and sincerely apologize to the artists and fans concerned.
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