As Alo Yoga prepares for a major expansion into Asia, the lifestyle brand has announced BTS's Jin as its new global ambassador. Jin, who has been celebrated for his influence in the arts, shares many values with the brand including mindfulness, balance, and self-love which he hopes to further share with fans through this partnership.
“What I really love about Alo Yoga is how they effortlessly blend comfort, style, and purpose, while also emphasizing both physical and mental well-being, which is something I really appreciate,” says Jin. "Their approach to mindful movement really resonated with me. It's not just about what you wear, but how it makes you feel and encourages you to be present."
"Alo creates pieces that allow me to move freely, whether I'm working out, training or just relaxing, and their studio-to-street designs make it easy to transition between different parts of my day," he added. Jin's favorites from Alo include the Make Waves Hoodie, Make Waves sweatpants, Double Take Short Sleeve, Performance Off-Duty hat, and Alo Runner shoes.
The choices, she says, reflect her love of comfort, style and versatility. While she says the Make Waves collection is her go-to for lounging and keeping warm, hats are a favorite for “keeping it simple yet stylish.” Both Jin and Summer Nacewicz, vice president of marketing and creative at Alo Yoga, told WWD that the partnership isn't just about the product.
In an exclusive interview, Nacewicz told WWD that the partnership with Jin serves to further the brand's mission to "inspire people around the world to embrace mindfulness, recovery and movement. Jin not only embodies these values but also has the ability to spark change through his powerful platform. This collaboration is a perfect alignment with our vision to promote physical and mental health on a global scale.
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