Calvin Klein has announced South Korean girl group NewJeans as its newest Global Ambassador. On September 25, 2024, the American clothing brand introduced the final part of its 24 Fall campaign with five NewJeans members.
The campaign showcases the charms of Minji, Hanni, Danielle, Haerin, and Hyein through the eyes of photographer Gordon von Steiner, who is also known for collaborating not only with fashion brands but also global pop artists. In the campaign video, NewJeans' confidence shines as they move freely to the music of 'It Girl' by Kah-Lo, Karma Fields & Associates.
NewJeans' unique natural charisma and each member's individuality match Calvin Klein's denim, t-shirts and outerwear. NewJeans said, "We are very happy to be part of the Calvin Klein campaign. Through this campaign, we feel that we fit perfectly with Calvin Klein's 'confidence' identity."
"This photo shoot was a great opportunity to show our charm as NewJeans and as individual members, along with the Calvin Klein team and new products. Everyone had a great time and enjoyed it." The campaign focuses on Calvin Klein's fall denim products, depicting an energetic fall with barrel fit, wide fit, and straight fit denim that has a '90s feel.
This season’s new denim pieces can be enjoyed in a variety of styles like cropped and boxy, and can be styled in a modern way by layering them with a variety of outerwear. You can also find must-have fall trend items like puffer jackets, classic denim trucker bombers, and blazers.
Post a Comment