SNSD's YoonA is the new face of Valentino! On Tuesday October 1, 2024, SM Entertainment announced that YoonA was officially chosen as the brand ambassador for the Italian luxury brand.

As the only Korean artist invited to the VALENTINO 2025 S/S COLLECTION in Paris on September 29, 2024 local time, YoonA caught attention when she appeared in a stunning mini dress decorated with intricate embroidery from Valentino's Spring 2025 collection.

In particular, this collection was the first show presented by Alessandro Michele as Valentino's creative director, which attracted global attention. YoonA caught everyone's attention by meeting Alessandro Michele after the show, exchanging warm greetings and chatting with him in a friendly manner.

Meanwhile, YoonA has received much love for her wide acting spectrum that spans between the small and big screens, including in the films 'Exit', 'Cooperation', and the dramas 'Big Mouth' and 'King the Land'. She has also shown steady influence in the advertising and fashion industry, so her future activities are increasingly anticipated.

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