Tim Hortons, a famous coffee shop chain from Canada, announced the appointment of NCT's Mark, as their first brand ambassador in Korea on April 3, 2025. This move is a historic moment for Tim Hortons, which for the first time has chosen a brand ambassador in the Korean market.
The company revealed that through the collaboration with Mark, they aim to introduce the brand story and unique Canadian feel to Korean consumers. Mark, who was born in Canada, has achieved international popularity thanks to his musical talent and unique style.
Known as a loyal Tim Hortons fan since his childhood in Canada, Mark also expressed his excitement when the brand first arrived in Korea. Therefore, Tim Hortons felt that Mark was the perfect person to convey their brand values, especially the CARE value which emphasizes warmth and care.
Through this partnership, Tim Hortons plans to introduce a variety of exciting programs that feature a distinctly Canadian feel, from menu collaborations to exclusive product launches. To kick off the partnership, Tim Hortons hosted a listening event for Mark's first album on April 3, 2025, where they served specialty donuts and Mark's favorite drinks.
Other plans include the launch of collaborative menus, themed merchandise, and an advertising campaign for Tim Hortons' signature drinks in the near future. The company is also committed to conducting social campaigns that reflect their brand philosophy, introducing the culture of solidarity and warmth that is the hallmark of Tim Hortons.
Tim Hortons stated that Mark was the ideal choice to bring the brand closer to consumers in Korea, given his familiarity with the brand and ability to communicate with a wider audience. This collaboration is expected to introduce more people in Korea to the appeal of fresh Canadian coffee and various enjoyable experiences.
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