BLACKPINK's Rosé has been named the #1 celebrity YouTuber of 2025, according to a new report from Forbes Korea released on August 27, 2025. Her personal channel has attracted 18.1 million subscribers and accumulated over 3.6 billion total views across just 86 videos.
Based on these metrics, Forbes estimates her annual YouTube earnings at approximately 11.06 billion Korean won or ($8.2 million). Rosé’s YouTube success goes hand in hand with her global music career.
Her collaboration with Bruno Mars, APT., released last October 2024, became a viral sensation. It was the fastest K-pop song of 2024 to hit number one in YouTube views, and its music video has since surpassed 1.9 billion views.
The track also performed strongly on the charts, debuting at #8 on the Billboard Hot 100 and peaking at #3, setting a new record for the highest-charting single by a solo K-pop female artist. Reflecting her global influence, Rosé was also included in TIME Magazine’s “100 Most Influential People” list earlier this year.
For context, BLACKPINK’s official group channel has 96.8 million subscribers and is estimated to generate around 8.12 billion Korean won annually. Meanwhile, Rosé and the other BLACKPINK members are gearing up for a new group album set to drop in November while continuing their ongoing BLACKPINK World Tour.
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