Jang Wonyoung has become a magnet for several luxury jewelry brands. The member of the K-Pop group IVE was officially announced as the newest ambassador for BVLGARI.
The announcement, released on Wednesday August 27, 2025, marks a major step for IVE's Jang Wonyoung in the global fashion and beauty industry. BVLGARI representatives noted that IVE's Jang Wonyoung exudes an energy and passion that aligns with the brand.
"Jang Wonyoung's genuine and radiant energy, positive attitude, and passion for continuous growth and challenges perfectly align with the brand's DNA," BVLGARI said in an official statement.
As the new face of BVLGARI, IVE's Jang Wonyoung expressed her pride and expressed her hope to grow together with the Italian jewelry brand. "With BVLGARI, I want to freely and boldly awaken my potential, expanding my opportunities.
Please look forward to the fascinating journey I will embark on with BVLGARI," said the idol who just made a comeback with his fourth mini-album titled 'IVE SECRET'. IVE's Jang Wonyoung ambassadorship will begin with her appearance at the 'BVLGARI Kaleidos: Color, Culture, and Craftsmanship' exhibition in Tokyo, Japan next month.
This event will be BVLGARI's largest exhibition in Japan and its first in 10 years. Along with the announcement, BVLGARI also released a photoshoot featuring IVE's Jang Wonyoung in a luxurious necklace and ring from the new collection. The "XOXZ" singer exudes a captivating aura of grace and elegance.
Prior to this official announcement, IVE's Jang Wonyoung had captured netizens' attention after sharing an Instagram Story post on Saturday (August 16, 2025). She was seen wearing a BVLGARI watch with a blue strap and gold bracelet.
The photo went viral for an unexpected reason: the fine hairs on IVE's Jang Wonyoung hands, which were considered flawless like a goddess. Furthermore, IVE's Jang Wonyoung has been seen increasingly wearing BVLGARI jewelry collections on various occasions.
She also attended the BVLGARI Serpenti Infinito Exhibition held in Seoul on Thursday (March 27, 2025). IVE's Jang Wonyoung joins the long list of big names in South Korea who have become the face of BVLGARI. She follows in the footsteps of Kim Ji Won, SEVENTEEN's Mingyu, and BLACKPINK's Lisa.
Not only has BVLGARI caught her eye. On Friday (August 19, 2022), IVE's Jang Wonyoung made history as the first Korean brand ambassador for FRED. She is also listed as a Chaumet Friend of the Maison, another French luxury jewelry brand.
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