Nam Joo Hyuk has been announced as the new brand ambassador for the outdoor fashion brand Eider. The company revealed on Wednesday August 20, 2025 that the star will be the new face of their upcoming campaigns.
In a statement, Eider explained their choice, saying, “Nam Joo Hyuk’s confident charisma, energy and exceptional fashion taste showcased in his dramas, films, and photoshoots align perfectly with our brand’s focus on versatile and stylish outdoor apparel.”
This season, Eider plans to launch a collection that blends high-performance functionality with modern style, which the brand believes will be perfectly showcased by Nam Joo Hyuk.
“We anticipate that the collaboration between Eider and Nam Joo Hyuk, with his impressive physique and positive charisma, will create a fresh and modern synergy,” a representative for Eider stated.
“We plan to introduce a fresh outdoor lifestyle to consumers through various collaborative activities with him in the future.” Nam Joo Hyuk takes over the role from fellow actor Kim Soo Hyun. His first official activity will be a photoshoot for Eider’s upcoming Fall/Winter 2025 collection.
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