Perfect Crown star Byeon Woo Seok has been chosen as the newest brand ambassador for Bvlgari. With the news announced on Monday, May 11, 2026, he follows BLACKPINK's Lisa, who was previously named as the brand's ambassador in 2020.
"Byeon Woo Seok's sophisticated visuals, his unrivaled presence, and the genuine attitude he has demonstrated through his projects perfectly align with the artistic and creative values of the Maison," Bvlgari announced, as quoted by Soompi on Tuesday (May 12, 2026).
Upon the appointment, the Lovely Runner actor expressed his delight at collaborating with Bvlgari. "I am deeply drawn to the beautiful and bold creativity and profound heritage of this Maison.
Through my future activities as an ambassador, I hope to fully convey these values to as many people as possible," he said. In his first campaign photoshoot as a Bvlgari ambassador, the model-turned-actor sports a clean look in a short, white crew-neck t-shirt.
The shirt accentuates a selection of luxurious accessories, including two gold and stainless steel B.zero1 rings. According to the official Bvlgari website, the ring has been an iconic item since 1999, inspired by the Roman era, combining the Maison's avant-garde aesthetic language and the experimental heritage of materials.
The steel used in the jewelry is described as hypoallergenic to ensure "nickel release remains within legal limits." However, the brand does not recommend it for individuals with severe nickel allergies.
Two ring designs are available, priced at 1,910 euros and 2,060 euros. The news came shortly after the drama "Perfect Crown," starring Byeon Woo Seok and IU, performed well.
The drama, along with "Yumi's Cells 3," topped the list of most-talked-about dramas and actors this week, according to Soompi. For the fourth consecutive week, MBC's 'Perfect Crown' remained at No. 1 on Good Data Corporation's weekly list of most-talked-about dramas.
The company determines the weekly rankings by compiling data from news articles, blog posts, online communities, videos, and social media about currently airing or soon-to-be-aired dramas.
In addition to topping the most buzzworthy drama list, Perfect Crown also maintained its top spot on the most buzzworthy drama cast list, with IU and Byeon Woo Seok remaining at No. 1 and No. 2.
tvN's Yumi's Cells 3 dominated both lists, maintaining its position at No. 2 on the drama list. Lead actor Kim Jae Won remained at No. 3 on the actor list, followed by star Kim Go Eun at No. 6.
Post a Comment