2PM's Lee Junho has launched his new agency, O3 Collective. The agency was co-founded by Yang Hye Young, who previously worked as a strategist at CJ Entertainment. O3 Collective represents both the artist and the company.
They plan to build a collective that synergizes with various stakeholders. “This is a creative group where three elements: artist identity (One), original content (Original), and management system (Orbit) work together to build a creative orbit,” said the O3 Collective statement.
"We're building a brand system where artists, content, and staff share the light. We aim to build a business lab based on intellectual property for unlimited expansion, going beyond a management company and working together to design and develop for everyone," he continued.
Lee Junho debuted as a member of 2PM in 2008. Besides being active as a group member, he also expanded his talents by becoming a solo singer. Besides that, he is also active as an actor and shows his capabilities through various dramas and films including Good Manager, The Red Sleeve, and King the Land.
At the same time, Junho released his first profile photos as the first artist to join the O3 Collective. This year, he will return to acting through the drama Typhoon Company and the series Cashero.
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