UNICEF Korea and SM Entertainment Launch 'Pink Blood' Edition Bracelets, Commemorating 10 Years of Collaboration

The UNICEF Korea Committee announced the participation of several artists from the SM Entertainment agency in the "UNICEF TEAM" campaign on, Tuesday September 23, 2025. 

Artists involved include NCT127's Doyoung, SHINee's Minho, RIIZE's Shotaro, EXO's Suho, NCT WISH's Sion, Super Junior's Siwon, Red Velvet's Irene, SNSD's Yuri, NCT DREAM's Jaemin, and Hearts2Hearts' Jiwoo and Carmen.

This campaign is part of the 10th anniversary of social cooperation between UNICEF Korea and SM Entertainment. The "UNICEF TEAM" campaign, which began in 2018, carries the message of being one team in helping children around the world who face difficulties due to war, natural disasters, and poverty.

The campaign is designed to commemorate a decade of partnership between UNICEF Korea and SM Entertainment through the social program "SMile for U" which began in 2015. This program supports music education for children in Vietnam through the "Growing with Music" project in Hanoi, Danang, and Kontum areas.

In 2019, the program expanded to Dien Bien and Gia Lai, with the educational manual recognized for its excellence by the Vietnamese Ministry of Education in 2022, and then distributed nationwide. The project also promotes reform of Vietnam's local tradition-based children's music education system.

In 2022, through a third agreement, the program was expanded to the Philippines, encompassing early childhood music education and training for educators in Samar, Northern Samar, Zamboanga del Norte, Cagayan de Oro, and Valenzuela.

Eleven SM Entertainment artists involved in the campaign contributed their talents to a video and photo shoot to promote the special edition "UNICEF TEAM" bracelets with the theme "Pink Blood." The work can be seen on UNICEF Korea's official website and in fashion magazine Marie Claire.

For those who wish to contribute, regular donation registration through the "UNICEF TEAM" campaign page will receive a special edition "Pink Blood" bracelet as a symbol of the 10th anniversary of UNICEF Korea and SM Entertainment's collaboration.